Makzan / I share what I learnt

Features vs. Benefits

I clipped example of selling benefits instead of features. Here is another one.

Link: Features vs. Benefits

People don’t buy products; they buy better versions of themselves.

As Jason Fried post on twitter:

“Here’s what our product can do” and “Here’s what you can do with our product” sound similar, but they are completely different approaches. – Jason Fried

Published on 2015-09-26. More articles like this: Clip & Quote, Quote, Startup.

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